Your players’ stories, told by But! Football Club
At the heart of French football since 1969. Our journalists lead the biggest supporter communities in France — and tell your players’ stories in front of them.
Who is it for?
The Pro editorial offer is for everyone who supports a rising talent.
Players’ agents
Showcase your players’ journey and potential to clubs, scouts and media, with a credible media file.
Families & inner circle
Build a young talent’s profile: his name ranks in Google searches, his image gains value.
Clubs & academies
Promote your gems and your academy to an audience of passionate fans.
Pages led by real people
One dedicated specialist journalist per club, at every match. That is what makes the difference.
Bastien Aubert
OM specialist, at every home game at the Vélodrome.
Laurent Hess
Saint-Étienne specialist, at the heart of Geoffroy-Guichard and its community.
William Tertrin
Lens specialist: matches, training sessions and press conferences.
Fabien Chorlet
Nantes specialist, home and away.
What does an article look like?
Three angles, one same engine: a credible feature that showcases your player — and stays findable on Google.
« The 17-year-old midfielder every scout is chasing »
Club-by-club pathway, season stats, technical strengths, quotes from his coach and agent, and what scouts say about him behind the scenes.
« Official: he signs his first professional contract »
The announcement shared with the club community, the transfer context, what it means for him — and the first fan reactions.
« The season that makes him a transfer priority »
The season review telling his game-by-game progression, the key moments on video, and why scouts are now tracking him.
A player’s value grows with his visibility
The problem with a talent without media presence: he does not exist off the pitch. A name that can’t be found on Google is a hard file to defend in front of a club. Every publication builds visibility — and visibility becomes perceived value.
Invisible
No online footprint. The player’s file stops at a PDF CV.
One published article
His name shows up in Google searches. A credible file to share with clubs.
Ongoing presence
Every month feeds the file. That is what clubs find when they make enquiries.
Our packages
One article = a complete profile of your player, published on the site and shared across our club pages. No commitment. Launch offer: first article at €89 instead of €150, deducted from your first month if you continue on a monthly pack.
Discovery
Try the offer with a first article.
- 1 article, full profile
- Published on butfootballclub.fr
- Shared on 1 club page
- Shareable visual
- €89 deducted from your first month of the Growth or Ambition pack
Growth
A continuous visibility engine.
- 4 articles per month
- SEO-optimised publication
- Shared on all our club pages
- Pro visuals for your files
- Dedicated editorial support
- First month at €201 with the launch offer
Ambition
For agents with a full roster, maximum visibility.
- 7 articles per month
- SEO-optimised publication
- Shared on all our club pages
- Priority featuring
- Unlimited pro visuals
- Dedicated editorial support
- First month at €401 with the launch offer
Our club pages
Pages led by our specialist journalists: every match generates 500,000 to 1 million cumulative views.
335K interactions · 68K followers
135K interactions · 65K followers
75K interactions · 38K followers
113K interactions · 23K followers
74.2K interactions · 438K followers
Also active on OL, Lille, Brest, PSG and Lyon, plus the @butfootballclub Instagram, YouTube Talkshow (9,825 subscribers, 12:35 average watch time) and YouTube Shorts (2.4M views, 60% of viewers watch without scrolling). Source: 2026-2027 media kit.
Are you an advertiser?
Alongside our editorial content, But! Football Club sells its advertising space through classic direct sales — from standard formats to full site skinning, with targeting community by community. The audience figures above come from our 2026-2027 media kit.
Site skinning
Your brand wraps the entire site: maximum visibility, on every page, for the whole campaign.
Banners & display
Standard formats at the top of the page and throughout navigation, on the site and all our club pages.
Sticky & special formats
A persistent bottom-of-screen format, visible throughout the reading session.
Club-level targeting
Talk to a single community: run your ads only on But! Lens, But Marseille, But! Saint-Étienne… or the whole portal.
Sales: Guillaume Decayeux, Commercial Director Matchem — g.decayeux@paris-turf.com — +33 7 89 98 33 44
How it works
You introduce the player
Pathway, position, stats, goal. By email, in 5 minutes.
We write the article
Our editorial team sends you a proposal within 48 hours: angle, mock-up and rate.
Publication & distribution
Published on the site, shared on socials, visuals delivered. The player’s media file then lives on its own.
Frequently asked questions
Is the article flagged as an ad?
Yes. Every partnership content is clearly identified as such, in line with French advertising authority rules. This protects both your player’s credibility AND ours.
How long does the article stay online?
Forever. Unlike an ad, the article keeps working for your player: it stays indexed and keeps ranking in Google searches on his name.
On which pages will my player be featured?
On the club pages matching his team, depending on your pack: from 1 page (Discovery) to all our OM, PSG, OL, Lens, Lille, Nantes, ASSE, Brest and Lyon pages (Growth and Ambition), plus the @butfootballclub Instagram.
Who writes the article?
The But! Football Club editorial team, based on the materials you provide (pathway, stats, videos) and our editorial recipe. You approve the content before publication.
No commitment, really?
Yes. Packs are monthly with no commitment: stop whenever you want, published articles stay online.
Let’s talk about your player
Introduce us to your talent: a reply within 48 hours with an article proposal and a rate.
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